Guess iApp Launch!

So today was an extremely early start for myself and our lovely social media exec, but boy was it worth it! We headed down to the Guess flagship store on Regents Street to see an exclusive sneak peek of the first Guess iApp! Upon arrival, we were greeted with a fabulous array of breakfast goodies and drinks and of course a wonderful up close and personal look at their great new range of jewellery and watches! 

After having a cup of tea and breakfast muffin, we were excited to see the brand new collection as well as to experience the buzz surrounding the new fashion iApp! This is a first for Guess in the UK and we don’t blame them for being excited!

Many retailers on the high street have their own apps, but Guess have pushed the boundaries by not only having an app to view the collection with the catchy name of ‘GGG’ or Guess, Gorgeous, Gifts, it also has a QR code reader and Augmented Reality function built in! Ok, so for those who have no idea what I just said, don’t worry, I didn’t either! Basically, once a user has downloaded the app, this whizzy function recognises an image, in this case a model wearing a watch and brings the watch to life. Right in front of your eyes, your smart phone transforms these once 2D images of a watch in to 3D, where you can then move them around and have a 360 look at them. This great advance in technology is not only fun, it allows the user to get a real feel for the watch similar to as you would in store. 

To celebrate the launch of this, two of this season’s must have watches for both him and her will be up for grabs at the Augmented Reality ‘Guess Live’ events, that will be taking place across the country. The first of these events will take place on October 6th at the Guess Regent Street store where the front window will be taken over by huge displays recognisable by Augmented Reality. By scanning these images, the user will be able to watch exclusive content on their iPad’s and in turn will win either a Guess watch or a gift card to be redeemed in store that day! 

And if you haven’t got an iPad? Don’t worry! With the existing built in QR code reader, users with any smart phone will be able to enter the exciting Great GUESS Giveaway, which will run exclusively in Guess stores from mid October! There are some great gifts up for grabs including, OPI nail varnishes, spa breaks, yearly subscriptions to Glamour magazine and an amazing Grand Prize of a holiday for two to see legendary DJ Tiesto live in a surprise location in n 2013!

We are already fans of this great new iApp her at HS HQ, so get downloading and get involved in some of these fabulous promotions!